Sully's Steamers - Athens
255 E Clayton St, Athens GA 30601 · (706) 850-0210 · Full agency activated
Version
v1.0
· Aug 2026
Store snapshot
4.9★
Google rating
428
Google reviews
39
Athens page visits/mo
33,827
Brand-wide organic visits/mo
Athens page captures just 39 of those -- massive local gap
Live Semrush data August 2026
2,022
Brand organic keywords (US)
#60,400
Semrush rank (lower = better)
442
Local pack keyword appearances
Athens page keyword rankings live data
sully's steamers athens photos
Position #1 -- Vol 40 -- 32 visits/mo
Ranking
sully's steamers athens menu
Position #2 -- Vol 210 -- 3 visits/mo
Ranking
bagels in athens ga
Position #9 -- Vol 170 -- 3 visits/mo -- should be top 3
Weak
sully's steamers athens
Homepage ranks #1 -- Athens page not in top 100 for own name
Cannibalized
late night food athens ga
Not ranking -- Vol ~500/mo -- biggest missed opportunity
Not Ranking
Competitive landscape Athens late night + sandwiches
Cheba Hut
Toasted subs -- late night -- direct competitor -- 27 Yelp reviews vs Sully's ~0
Watch
Marti's At Midday
Top sandwich spot -- not open late -- no late night threat
Indirect
Athens Bagel Company
Breakfast sandwich competitor -- daytime only
Indirect
Bruxie
Waffle sandwiches -- late night overlap -- weaker reviews
Monitor
Einstein Bros Bagels
Already established in Athens (UGA Library, Science Learning Center, 2 off-campus locations) -- daytime bagels, not a late-night threat
Indirect
The situation in one line
4.9 stars. 428 reviews. Open till 3am. Steps from 40,000 UGA students. The product wins. The distribution doesn't. The store's own website says it closes at 3pm on Thursday. That's what GJ is here to fix.
Key contacts
Josh Ray
Franchisee · Big Bread Energy
Feb 23, 1985
Josh and Carri Ray
Co-Owner · Queen Bee Boss
May 8, 1983
Store Phone
(706) 850-0210
ThatRayLife.com
Personal site -- being registered by Sharla
Pending
Phase status
Phase 1 - Stop the Bleeding
This week
Phase 2 - Visibility Engine
Week 1-2
Phase 3 - Revenue Growth
Week 2-6
Quick links
🔗Athens Location PageThe page we're fixing
📍Google Business ProfilePending Josh and Carri adding GJ
🥯Athens Order LinkThe deep link corporate isn't using
⭐TripAdvisor ClaimNot yet claimed
🍎Apple Business ConnectControls Siri results
📰Athens Scoop ClaimFree local directory
Campaign Status
2
Active
5
Waiting on Access
2
Needs Pricing
7
Built & Ready
Gravity Well + Ridge active -- most items waiting on GBP & social access from Josh and Carri
View full status →
Brand Objectives
Where we are. Where we're going. What winning looks like for Sully's Athens.
Goal tree
Increase Athens revenue
month over month
Fix the visibility
Hours, listings, order buttons
Grow the team
Hiring, culture, staffing up
Win the mornings
The slowest daypart, not late night
Build the community
Social, reviews, capture
Fix hours everywhere
GBP, DoorDash, ezCater, site
Claim 10 listings
TripAdvisor, Yelp, Apple, Uber
Fix order buttons
GJ handles directly -- Athens link
Post open roles
Blocked — need real job descriptions
Team spotlight content
Why people stay, real culture
Direct-book catering
Lower priority now — folded in here
Morning traffic content
Beat-the-rush framing, GBP + social
UGA calendar (right-sized)
Game days, move-in, finals
PR pitches
Red+Black, Flagpole, Visit Athens
Social takeover
IG, TikTok, Facebook -- GJ runs it
Review push
Yelp, ezCater, TripAdvisor
SMS capture
40k students -- zero capture now
Phase 1
Stop the bleeding
Days 1-3
Phase 2
Visibility engine
Week 1-2
Phase 3
Revenue growth
Week 2-6
KPI dashboard 60-day targets
39
Athens page visits/mo now
Target: 200+/mo
0
Google "open now" eligibility
Target: Restored week 1
2,210
Athens monthly searches
Target: Capture 10%+
TBD
DoorDash late-night orders
Target: +20% in 60 days
0
Social followers (audit first)
Target: +500 in 60 days
TBD
Catering inquiries/mo
Target: +5/mo
Keyword targets not yet ranking
late night food athens ga
Vol ~500/mo -- not ranking -- nobody owns this with a dedicated page -- biggest opportunity
Priority
open late athens ga
Vol ~200/mo -- not ranking -- Sully's has the best hours in the market
Priority
bagels in athens ga
Vol 170/mo -- ranking #9 -- should be top 3
Improve
catering athens ga
Vol ~300/mo -- ezCater ranking #1 with 16 reviews -- winnable
Improve
sully's steamers athens
Vol 390/mo -- homepage ranks #1, location page not in top 100 for own name
Fix
SEO opportunity act now
⚠️
"Bagels in Athens GA" is winnable, and nobody's dominant
Corrected Aug 18, 2026 — this card previously named an "Einstein Bros Bagels opening Fall 2026" threat that doesn't check out. Einstein Bros already has multiple established Athens locations (UGA Library, Science Learning Center, plus off-campus) — nothing new opening, and daytime bagels aren't really competing with Sully's late-night positioning anyway. The real opportunity stands on its own: Sully's ranks #9 for "bagels in athens ga" and should be top 3 — that's worth chasing regardless of Einstein Bros.
Shit to Do
Josh and Carri's checklist. GJ handles everything else.
Shit to Do, Josh and Carri & Josh and Carri. 💥
Check these off and GJ handles the rest. Every item here moves money.
Progress
0 of 8 done
Filter by Priority
Filter by Section
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🔴 Do Today
Add GJ as a manager on your Google Business Profile
Settings → Managers → Add manager → type dreamteam@gravityjunction.com → give Manager access.
GJWe fix your hours same day, add photos, restore "open now" eligibility in Google search.
Share your DoorDash Merchant Portal login with GJ
DoorDash cuts you off at 2:10am instead of 3:00am. That late-night window is your highest-margin time -- silently gone every night.
GJWe update to 3:00am close immediately. 50 minutes of late-night orders restored.
Text GJ your actual store hours for each day
Six sources publish five different schedules. Your website says 3pm Thursday. Google says 3am. We need the real hours from you before we update everything.
GJWe update GBP, DoorDash, ezCater, Yelp, and all new listings simultaneously once confirmed.
GJ is handling this for you
ThatRayLife.com -- being registered
Your personal site -- Athens + Gainesville life, your community, your story. GJ is registering and building it. Yours forever.
🟠 This Week
Add GJ as admin on Instagram and Facebook
Instagram: Settings → Creator Tools → Team → Add teammate → @gravityjunction
Facebook: Page Settings → Page Roles → add dreamteam@gravityjunction.com as Editor.
Facebook: Page Settings → Page Roles → add dreamteam@gravityjunction.com as Editor.
GJWe audit existing presence, build a content calendar, and start posting within the week. Late-night Athens content first.
Share your ezCater login with GJ
ezCater ranks #1 for "catering athens ga" with a 7pm close and no Athens contact info. That's a catering lead going nowhere every single day.
GJWe fix hours, add your phone number, and optimize for catering search intent.
Be ready for two quick verification calls to the store
Apple Business Connect and Yelp both verify by calling (706) 850-0210 and reading you a PIN. GJ will coordinate timing so it doesn't hit during a rush. Tell us your slowest 30-minute window.
GJApple controls what Siri says about your store. Yelp feeds Apple Maps and Bing. Both free. Both matter.
Do a full photo dump into the GJ shared Drive folder
Dump your entire camera roll — food, the pull-up window in action, the crew, the vibe at night, morning prep, late night rush, everything. No curation needed, no editing, no minimum. The more the better. GJ will sort, select, and use them across GBP, social, and press.
GJUsed for GBP, social, and PR pitches. Pull-up window photo is priority one -- that's your most shareable asset.
Send GJ all franchise agreements regarding marketing
Any clauses in your franchise agreement that govern marketing -- what you can and can't do, approved vendors, required approvals, co-op funds, brand standards. GJ needs to know the rules before running any campaigns so nothing creates a compliance issue for you.
GJWe review and use this to make sure everything we run is franchise-safe. Stays completely internal -- never referenced publicly.
Dump store photos into the GJ shared Drive folder
Food close-ups, the pull-up window in action, the crew, the vibe at night. Phone photos straight from your camera roll -- no editing needed. The more the better.
GJ will share a Drive folder link with you -- just drop them in.
GJ will share a Drive folder link with you -- just drop them in.
GJWe use these for GBP, social, press releases, and PR pitches. Pull-up window is priority one.
Send GJ the best logo file you have on hand
Vector format (SVG or AI) is ideal if you have it, but a high-res screenshot or the best version on your phone works too. Used for Canva social templates, GBP profile, press releases, and all deliverables.
GJNothing branded ships without this. Top priority.
Send GJ your current specialty menu with pricing
A photo of the menu board, a POS export, or just typed out is fine — GJ needs current item names and price points. This unlocks the press releases, all Offer-pillar social posts, GBP offer posts, and the catering pitch.
GJBlocks press releases and 30-day social calendar Offer posts. Send ASAP.
Confirm App Store links for iOS and Android Sully's app
GJ needs the exact App Store and Google Play URLs for the Sully's Steamers app. These go in press releases, social bios, GBP description, and CTA posts. Search "Sully's Steamers" in both stores and send GJ the direct links.
GJUsed in every CTA post and both press releases.
Build a promotions communication system — Sharla, Josh and Carri to align
GJ needs a reliable way to know about every Sully's promotion in advance and in detail — pricing, timing, which items, any restrictions. Right now there's no pipeline for this and it blocks social content, press releases, GBP posts, and catering pitches.
The three of us need to sit down and map out: How does GJ get notified? How far in advance? What format? Who sends it — Josh and Carri, Josh and Carri, or both? What happens when something changes mid-promotion?
This is a logistics and process conversation — no action until we align on the workflow together.
The three of us need to sit down and map out: How does GJ get notified? How far in advance? What format? Who sends it — Josh and Carri, Josh and Carri, or both? What happens when something changes mid-promotion?
This is a logistics and process conversation — no action until we align on the workflow together.
GJNothing in the content calendar can go live accurately without this process in place. Top priority discussion item.
Discuss with Carri — keep posting her organic content alongside GJ's
Carri's fun, authentic, in-the-moment posts are an asset — not something GJ replaces. The goal is both running in parallel. GJ handles the strategic content cadence (social calendar, GBP, promotions). Carri keeps doing what she does naturally — behind the scenes, real moments, her personality.
Discuss: How do we coordinate so nothing conflicts? Does Carri tag GJ content separately? Any topics or timing to avoid doubling up? Any hard-nevers she should know about before posting?
Discuss: How do we coordinate so nothing conflicts? Does Carri tag GJ content separately? Any topics or timing to avoid doubling up? Any hard-nevers she should know about before posting?
GJCarri's authentic voice is a differentiator. Keep it. GJ strategy + Carri personality = the full picture.
Fill out the Community Connections spreadsheet — who do you know?
Figureheads, politicians, local business owners, media contacts, event organizers, chamber reps — anyone who could help promote Sully's Athens or open doors for partnerships, events, or press. Name, title, business, website, email, phone, and notes.
→ Open Community Connections Spreadsheet
→ Open Community Connections Spreadsheet
GJThe more contacts in here, the faster we can activate press, events, and community partnerships.
Complete The Ray Interview — answer the 50 questions
Answer the brand interview questions so GJ can build ThatRayLife's voice, content pillars, and soul of the site. You can type answers right in the HQ, record a voice memo, or sit in front of a camera and answer them out loud — whatever feels most natural. GJ transcribes and builds from there.
Find the questions on the "The Ray Interview" tab in ThatRayLife HQ.
Find the questions on the "The Ray Interview" tab in ThatRayLife HQ.
GJThese answers become the foundation for ThatRayLife brand voice. The more real, the better.
Map out GJ HQ types — what kind of HQ for what kind of project
As GJ builds more HQs (Sully's, ThatRayLife, Vee Culinary, etc.) we need a standard system. What determines what HQ a client gets? Is it by client type (web, social, full-service, pro bono), by project type (new build, SEO, care plan, brand launch), or both? Who sees the HQ — GJ crew only, or client-facing? Map the options and define the standard before the next client onboards.
GJSharla and Ridge to align on this. The Ledger documents the decision and The Blueprint enforces it going forward.
Decide where Sully's HQ lives so agents can update it daily
Right now the HQ is a downloaded file — it has no permanent home agents can update on a schedule. We need to decide: does it live on a Sully's subdomain, a GJ-hosted page, a shared Google Drive HTML file, or somewhere else? Once the location is set, The Ledger, Chatty Kathy, and Rank Wrangler are on a daily update schedule.
Daily update owners once location is confirmed:
- The Ledger: deliverables log, decisions, open items
- Chatty Kathy: social post status (queued / posted / missed)
- Rank Wrangler: listing status, GBP post count
Daily update owners once location is confirmed:
- The Ledger: deliverables log, decisions, open items
- Chatty Kathy: social post status (queued / posted / missed)
- Rank Wrangler: listing status, GBP post count
GJBlocking daily agent updates. Location decision needed before schedule activates.
What bookkeeping system are you using?
Let GJ know what you're using — QuickBooks, Wave, Xero, spreadsheets, something else, or nothing yet. If we can get view access it helps GJ understand the full picture and support the business better. No login needed — just tell us what it is first and we'll go from there.
GJAccess helps with financial reporting, catering pricing strategy, and understanding what's working. View-only is fine to start.
Determine where HQ files live permanently
Decide the permanent hosting location for both Sully's HQ and ThatRayLife HQ before anything else gets installed. Options: subdomain on thatraylife.com, password-protected WP page, GJ-hosted subdomain, or somewhere else. This decision unblocks daily agent updates, client access, and the Ledger run schedule.
GJBlocking daily agent updates and client access. Sharla + Mandy to align — Ridge documents the decision.
Install Sully's HQ on thatraylife.com
Once hosting location is decided — install Sully's HQ HTML file on thatraylife.com. Password-protected page, full-width WP template, no header/footer. Josh, Carri, and GJ get the password.
GJBlocked until hosting location decision is made.
Install ThatRayLife HQ on thatraylife.com
Install ThatRayLife HQ at thatraylife.com/hq — password-protected WP page, full-width template, no header/footer. Separate from Sully's HQ. Same password setup — Josh, Carri, and GJ only.
GJBlocked until hosting location decision is made.
Set up Semrush Listing Management for Sully's Athens
Activate Semrush Listing Management for Sully's Steamers Athens (255 E Clayton St). This auto-pushes correct NAP (name, address, phone) and hours to 150+ directories simultaneously. Requires confirmed store hours from Josh first — do not activate until hours are locked.
GJBlocked until Josh confirms exact store hours. Once hours are confirmed, Rank Wrangler activates same day.
GravityHub™ Listings
Every platform. GJ handles all outreach. Josh and Carri are CC'd on everything.
CC Protocol
GJ sends. Josh and Carri receive copies. Every email to a listing platform or any third party goes from a GJ address with Josh and Carri CC'd. They never have to send anything. The paper trail builds automatically in their inbox.
SemRush Listing Data — last synced: not yet wired
Directories Live
—
NAP Accuracy
—
Duplicate Listings
—
Visibility Score
—
Pulls from SemRush's Listing Management dashboard — not something GJ's tools can read live yet. Once Mandy wires the Zapier bridge (same pattern as Ads Module and Financial Goals), this grid populates automatically and the "last synced" badge above goes real.
Platform status
Semrush Listing Management pushes to 150+ directories automatically — GBP, DoorDash, TripAdvisor, Apple, Yelp, Uber Eats, Facebook, Bing, Foursquare, Nextdoor, Yahoo, Waze, Amazon Alexa, OpenAI listing and more. GJ manually handles the 3 below that Semrush does not cover.
GJ Manual Only
ezCater
NOT on Semrush -- ranks #1 for catering athens ga -- fix hours + optimize -- waiting on Josh and Carri login
Visit Athens GA
NOT on Semrush -- local tourism directory -- listing exists but no hours -- GJ submitting update via Chamber
Athens Scoop
NOT on Semrush -- free local directory -- athensscoop.com/advertise -- locally run, verified weekly
Brand Kit
Sully's Steamers brand assets and voice for the Athens location.
Store info
Business
Sully's Steamers -- Athens franchise
Address
255 E Clayton St, Athens GA 30601
Phone
(706) 850-0210
Opened
August 28, 2025
Google rating
4.9 stars -- 428 reviews
Key differentiators
Open till 3am
Thu, Fri, Sat. Best late-night hours in Athens. Nobody else is posting at midnight.
Pull-up window
Staff bring your order to the car. Downtown Athens has almost no parking. Real edge.
Kids eat free Tuesdays
4-8pm Tuesdays. Family revenue driver. Completely buried in the FAQ.
All-day breakfast
No competitor leads with this. Undersold everywhere.
Steam-pressed bagels
Warm, soft, perfectly melted. The differentiator is a texture. Show it -- don't just say it.
4.9 stars / 428 reviews
Built in under 12 months. Staff culture is the dominant theme. Lean into it.
Hard nevers
TBD.
Brand Playbook
The rules, voice, and strategic direction for Sully's Athens. Every agent reads this before touching the brand.
Brand voice
Tone
Fun, warm, community-first. A little edgy. Never corporate. Never franchise-generic. This store has a personality -- use it. Write like Josh and Carri actually talk.
Point of view
We're a real local spot run by real people who actually live in this community. UGA students are neighbors, not just customers. Late night is our turf. Nobody does it better.
Never say
Nothing corporate or chain-generic. No "quality ingredients." No "exceptional dining experience." No language that sounds like it came from a franchise manual.
Content rules
Lead with the culture
The crew is what drives the 4.9 stars. Put them front and center on every channel.
Mornings need the push now
Updated Aug 18 — mornings are the actual slow period, not late night. Lead content there; late night stays part of who Sully's is, just isn't the content priority anymore.
Show the food -- don't describe it
Steam, pull, melt. The differentiator is visual. Get the camera close.
UGA calendar is the content calendar
Game days, move-in, finals week -- every UGA moment is a Sully's moment.
Surface the buried gold constantly
Pull-up window, kids eat free Tuesdays, all-day breakfast -- repeat these on every platform, every week.
Create once, repurpose everywhere
IG Reel becomes TikTok becomes Facebook becomes GBP post. One piece of content, four placements.
Channel priorities
Primary
Google Business Profile -- most underused, highest-leverage channel. Posts, photos, Q&A, offers -- 3x per week minimum, not the old 1x
Secondary
Instagram and TikTok -- Reels-led, food and culture, morning-traffic content
Supporting
Facebook -- Athens community groups, families, game day
Competitive wedge
No competitor in Athens combines open until 3am + a drive-up window + 4.9 stars on 400+ reviews + all-day breakfast. Generalist late-night spots don't have the quality. Quality spots don't have the hours. Sully's Athens has both.
Corrected Aug 18, 2026 — this section previously named an "Einstein Bros Bagels opens fall 2026" threat. Verified via web search: Einstein Bros already has multiple established Athens locations (UGA Main Library, UGA Science Learning Center, plus off-campus retail on Green St and Spear Rd) — no evidence of a new opening. Also not a real head-to-head competitor for Sully's late-night/drive-up positioning — daytime campus bagels, not late-night sandwiches. Claim removed rather than corrected-and-kept, since it wasn't actually relevant to begin with.
Key seasonal plays
UGA Game Days
Tailgate catering, pull-up window push, late-night post-game content
Move-In Week
Introduce 5,000 new students to Sully's before any competitor does
Finals Week
Study fuel, open late, all-day breakfast -- own the exhausted student
Campaign Status
Everything Gravity Junction is working on for Sully's Steamers Athens — who's doing what, and what's been built.
The Crew at Work
RW
Rank Wrangler
SEO & Visibility
GBP post templates ready to deploy
Listings push queued via Semrush
ezCater, Visit Athens, Athens Scoop — manual claims ready
Waiting on GBP Access
CK
Chatty Kathy
Social Media
Calendar rebuilt Aug 18 — hiring and morning traffic now lead, catering scaled back to direct-book only
GBP 3x per week — still the highest priority channel
Late night pulled back — mornings are the actual slow period
Waiting on Social Access
BB
Buzz Boss
PR & Media
Two press releases written and ready
Pitching Red & Black, Flagpole, Visit Athens
Review response templates built
Waiting on Specialty Pricing
P
Picasso
Creative Studio
Social graphic templates ready to build
Food photography direction prepped
Brand assets needed before design begins
Waiting on Brand Assets
GW
Gravity Well
Strategy & Big Swings
Video concept playbook built — 10 organic video ideas
Einstein Bros framing corrected — was based on a false "opening" claim
Community connections tracker live
Active
R
Ridge
Project Manager
Outreach email to Josh and Carri ready to send
All agent work coordinated and tracked
Active
What We've Built for You
Filter by Category
Filter by Agent
📋
Live
Marketing Plan
Two-lane emergency strategy covering all GJ priorities for Sully's Athens launch.
Ridge · Aug 2026
🏠
Live
Sully's HQ
Full internal command center — home, objectives, to-dos, listings, agent team, brand kit, playbook.
Ridge · Aug 2026
📱
Waiting on Access
30-Day Social Calendar
Rebuilt Aug 18 — hiring and morning traffic now lead, catering scaled back to direct-book only. GBP 3x per week, still the priority channel. TikTok organic from Josh and Carri.
Chatty Kathy · Aug 2026
🍽️
Waiting on Access
GBP Post Templates
15 ready-to-publish Google Business Profile posts — offers, hours, late night pushes, and social proof.
Rank Wrangler · Aug 2026
📰
Needs Pricing
Press Release — Move-In Week
Permanent price drop announcement timed to UGA move-in week. Ready for Red & Black, Flagpole, and Visit Athens.
Buzz Boss · Aug 2026
🐾
Needs Pricing
Press Release — Game Day
Game day season launch release. Sends the week before first UGA home game. Pitching same outlets.
Buzz Boss · Aug 2026
📍
Live
Listings Tracker
Semrush handles 150+ directories automatically. Three manual platforms GJ manages directly.
Rank Wrangler · Aug 2026
⭐
Ready
Review Response Templates
Five-star through one-star responses. Rotate so they never repeat. Rank Wrangler monitors daily.
Rank Wrangler · Aug 2026
🍴
Lower Priority
Catering Pitch Templates
Deprioritized Aug 18 — still ready to use, just lower cadence now. Direct-book framing only; EZ Cater reserved for net-billing clients.
Chatty Kathy · Aug 2026
🎯
Retired
Einstein Bros Counter-Strategy
Retired Aug 18, 2026 — built around an "Einstein Bros opening Fall 2026" claim that turned out to be false (they're already established in Athens, verified via web search). Late night and catering are also both deprioritized now. Gravity Well can salvage the reputation/review pieces separately if useful, but the plan as written doesn't hold up.
Gravity Well · Aug 2026
🎥
Ready
Video Concept Playbook
10 organic video ideas for Josh, Carri, and the crew to shoot on-site. Raw, authentic, no scripts.
Gravity Well · Aug 2026
📒
Live
Brand Operating Brief
The master document every GJ agent loads before touching any Sully's work. Voice, rules, KPIs, contacts.
The Ledger · Aug 2026
🗓
Live
Community Connections Tracker
Spreadsheet for Josh and Carri to log figureheads, politicians, and local contacts for events and promos.
Scout · Aug 2026
✅
Live
Josh & Carri Action Checklist
Interactive checklist of everything GJ needs from Josh and Carri to activate the full campaign.
Ridge · Aug 2026
✉️
Ready to Send
GJ Welcome Email
Ridge's first outreach to Josh and Carri introducing GJ, the plan, and what's needed to get started.
Ridge · Aug 2026
Game Day Facts 🐾
UGA football facts, stats, and Sanford Stadium intel for Chatty Kathy and Carri to use in game day content all season long. Never copy verbatim — use as inspiration and fuel.
2026 UGA Football Schedule — Home Games
These are the Athens game days — Sully's biggest opportunities. Post game day content the day before and the night of every home game.
| Date | Opponent | Time | Sully's Play |
|---|---|---|---|
| Sept 5 | Tennessee State | 3:00 PM ET | Season opener push — first game day post |
| Sept 12 | WKU | 12:45 PM ET | Noon game — post-game late night window promo |
| Sept 26 | Oklahoma 🔥 | 3:30-8 PM ET | Big game — catering push + late night window video |
| Oct 3 | Vanderbilt (Homecoming) | 12-1 PM ET | Homecoming weekend — biggest crowd of early season |
| Oct 17 | Auburn | 3:30-4:30 PM ET | Rivalry energy — high foot traffic night |
| Nov 14 | Missouri | 3:30-8 PM ET | Push catering for watch parties |
| Nov 28 | Georgia Tech 🔥 | 3:30-8 PM ET | Clean Old Fashioned Hate — biggest home crowd of the year |
Sanford Stadium Fast Facts
93,033
Sanford Stadium capacity — 8th largest in the US
#1
UGA averages the top 10 attendance in college football every season
1929
Year Sanford Stadium opened — over 95 years of Bulldog football
SEC
Georgia's conference — 9 conference games for first time in 2026
Uga
The English Bulldog mascot — one of the most recognized in college sports
Kirby
Kirby Smart — head coach, multiple national championships at UGA
2026 UGA Season Storylines — Content Fuel
9 Conference Games for the First Time
The SEC expanded to 9 conference games in 2026 — more high-stakes Saturdays in Athens than ever before. More games = more game day nights at Sully's.
Oklahoma Comes to Athens — Sept 26
A marquee non-conference matchup at Sanford Stadium. Oklahoma is a new SEC member and this is a nationally watched game. Athens will be electric. Biggest single game day opportunity of the fall.
Clean Old Fashioned Hate — Nov 28
Georgia vs Georgia Tech — the annual rivalry game is back in Athens for 2026. One of the most charged atmospheres of the season. Late-night pull-up window will be packed.
Defensive Unit Watch
UGA's defense entering 2026 is projected to be one of the best in college football — continuing the Kirby Smart era defensive legacy. Storyline to follow and engage around all season.
Players to Watch in 2026
Ellis Robinson IV and Bolden — named to Jim Thorpe Award Watch List (top defensive back award). Peyton Woodring — Lou Groza Award Watch List (top kicker). Drew Bobo — Lombardi and Rimington Award Watch Lists (top lineman). Lawson Luckie — Wuerffel Trophy Watch List (community service + football). Content fuel for fan engagement posts.
Game Day Content Caption Starters
"Athens on game day hits different. And so does a steamed bagel at 2 AM. 🥯🐾"
"93,000 Dawgs in Sanford today. The real game starts at midnight at the window. 🐾🥯"
"Win or lose, Sully's is open until 3 AM. 255 E Clayton St. We'll be here. 🥯"
"Pre-game fuel. Post-game fuel. We don't discriminate. 🐾 Pull-up window open late."
"It's [OPPONENT] week in Athens. You know where to find us. 🥯 #GoDawgs"
"Feeding [X] Bulldogs tonight. Come through. 255 E Clayton St. Open til 3. 🐾"
Site Stats
Live search and visibility data for Sully's Athens. More sources light up as access lands.
Search snapshot Semrush · August 2026
39
Athens page visits/mo
33,827
Brand-wide organic visits/mo
2,022
Brand organic keywords (US)
442
Local pack appearances
What the numbers say
The brand pulls 33,827 organic visits a month, and the Athens page captures just 39 of them. That gap is the whole game. Every campaign on this HQ is aimed at closing it: hours fixed everywhere, the Athens page ranking for its own name, and late-night searches finding the one store open at 2 AM.
Coming online
Google Business Profile insights
Views, calls, and direction requests. Populating as soon as GBP manager access is granted.
Waiting on access
Google Analytics & Search Console
Traffic and search performance, straight from the source. Populating as data lands. No numbers get invented in the meantime.
Waiting on access
Site & Care Plan
Where your online presence lives, and what GJ keeps running behind the scenes.
Where things live
This HQ (CooperHQ)
Hosted and maintained by GJ. Hosting, security certificate, backups, and updates are all handled for you.
GJ covered
Athens location page
Lives on the brand's national locations platform. GJ works on everything around it: listings, search presence, GBP, and local content.
Platform-managed
What the care plan covers
The baseline every GJ-hosted property receives. If a Sully's Athens site or landing page comes online with GJ, it's covered from day one.
- Managed WordPress hosting
- SSL certificate, kept current
- Automatic backups
- WordPress core, plugin and theme updates
- Baseline security
Not yet in place: continuous uptime monitoring. Checks today are point-in-time rather than around the clock. Listed so you know the difference between what's running and what's planned.
Care work is tracked and reported by Sam, the Dream Team's hosting and care reporter. Sam only reports work that's actually been recorded. Nothing gets claimed that didn't happen.
Tools & Tutorials
Quick guides for the access and setup steps we sometimes ask you for. These apply no matter what's on your plan — takes a few minutes each.
Add GJ as a Facebook Page Manager
- Meta Business Suite → Business Settings → Pages → select your Page
- Page Settings → Page Roles → add dreamteam@gravityjunction.com as Editor
Add GJ to Instagram (Business/Creator)
- Instagram app → Settings → Business Tools & Controls → Team
- Add teammate → search @gravityjunction
Add GJ as a Google Business Profile Manager
- Google Business Profile → Business Profile settings → People and access
- Add → enter GJ's email → role: Manager
Add GJ to Google Analytics (GA4)
- Admin (gear icon) → Property Access Management
- Click "+" → Add users → enter GJ's email → assign role
Add GJ to Google Search Console
- Settings → Users and permissions → Add user
- Enter GJ's email → permission level: Full
Add GJ to Google Ads
- Admin (tools icon) → Access and security → Users
- Click "+" → enter GJ's email → assign access level
Add GJ as a WordPress admin
Only needed if your site isn't already GJ-hosted.
- WP Admin → Users → Add New
- Enter GJ's admin email → Role: Administrator
Grant DNS/domain access
Only needed if your domain isn't registered through GJ. Steps vary by registrar — reach out to your GJ contact and we'll send exact steps for yours, or add GJ as an authorized user on the domain account directly.
Your Team & Workflow
Sully's has a dedicated crew of specialists. Each one has a single job, and every piece of work passes through a quality gate before it reaches you.
Producers
Rank Wrangler
SEO, content and growth
Chatty Kathy
Organic social
Clicksmith
Paid media, Meta and Google
Picasso
Creative studio, graphics and video
Specialists
Buzz Boss
PR, brand and reputation
Gravity Well
Movements and big swings
Governance
The Desk
The quality gate. Nothing reaches the approver until it clears.
The Ledger
Memory and record keeping. Documents the work and builds the track record.
How work flows
Brief→
Produce→
The Desk→
Approver→
Ship
The Ledger records throughout. Every decision, deliverable and result gets written down, so the track record builds itself.